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Even more painful was that I had just been professionally outfitted with new running shoes at a boutique specialty store, which gave me the same advice that most shops (or a quick Google search) will offer: measure your foot arch, measure how much your feet turn in (pronate) when you run and select "neutral," "stability" or "motion control" shoes accordingly.
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With eco-consciousness and streetwear becoming two of the buzziest categories in fashion, it was only a matter of time before they overlapped.